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Web Management > SEO Tools

Name Description Pricing Free Trial Features Top Pros Top Cons

WooRank

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WooRank is an excellent tool to introduce you to SEO. It is not overly complicated, yet it packs the necessary tools to get the job done. WooRank is a cloud-based solution. It has helped people boost their website visibility and increase its rank in SERPs .Thanks to WooRank, you will be able to scan your website and analyze the metrics. You can do so for various factors but also get insight into social media and usability factors.Colorful reports will help you visualize your SEO strategy, see keyword rankings, and track rankings both locally and globally.
read more
pro starts at $65.65 /month,
premium starts at $196.98 /month
14-day WooRank projects – track all your SEO projects in one place,
keyword tool – discover keyword opportunities and keep keywords organized,
site crawl – discover errors that affect your ranking,
SEO monitoring – stay on top of keyword performance and website traffic,
sales tools – assess SEO performance, website usability, and technologies to learn how to capture new leads and maximize conversion rates,
WooRank extension – SEO plugin for Firefox and Google Chrome

read more
easy user-interface,
keyword tool saves time,
FAQ is extremely helpful,
white label reports allow branding,
easy to follow checklist highlights website issues,
blog is a great resource for users looking to get more info about SEO It’s fast,
doesn’t produce information overload,
site analysis report includes links on how to solve issues,
software runs in the cloud so there’s nothing to install,
covers both onsite and offsite SEO

read more
doesn’t allow access to some Premium features during trial period,
no client-specific login,
not for SEO newbies,
limited to a single user unless you pay for an Enterprise plan,
pricing is a bit on the high side

read more

Google Analytics

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In addition to tracking pretty much every bit of traffic you could imagine on your website, Analytics also surfaces many keyword insights as to which terms people use to land on your pages.
read more
free available real-time analytics enables a user to have insight about visitors currently on the site,
cohort analysis helps in understanding the behavior of component groups of users apart from your user population,
the Mobile Package contains server-side tracking codes that use PHP, JavaServer Pages, ASP.NET, or Perl for its server-side language

read more
user-friendly interface,
a user can have 100 site profiles,
Google Analytics for Mobile Package allows it to be applied to mobile websites
read more
can be blocked by browsers, browser extensions, and firewalls and other means,
data accuracy can suffer from users deleting or blocking Google Analytics cookies,
limitation of the use of sampling in the generation of many of its reports for large websites

read more

Google Business Review Link Generator

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Customer reviews are important for local SEO purposes. This tool allows you to create a shareable link for customers to review your business on Google.
read more
free available mobile and desktop versions available,
create your own button,
collect Google reviews via email,
display Google Reviews on your website,
respond to reviews,
flag a review

read more
a new alternate method will work with businesses without the full physical address. (street number, street name, etc),
ability to automate your review collection process
read more
businesses with fewer reviews appear lower in search results

LinkMiner

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LinkMiner is a simple Chrome extension that checks the HTTP status of all links on the current web page. All broken (404) links are highlighted red. A useful tool for discovering broken link building opportunities.
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free available toggle the LinkMiner on Google search result pages to find out various link metrics about each result (without having to click-through to that page)
read more
easy to find broken links on page bugs don't get fixed fast

Yoast SEO

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Enter the main keyword for your blog post and Yoast SEO will suggest how to tweak your blog post to optimize it for search engines.
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starts at €89 EUR for 1 site available keyword optimization,
Google, Facebook and Twitter previews,
technical stuff in the background,
1-year free access to 24/7 support
read more
an accessible and user-friendly tool,
works as SEO proofreader,
prevent your RSS feed from content scrapers,
attract more visitors to blog posts,
simple and approachable SEO strategies,
Ad-free

read more
the plugins can waste your time by searching,
Yoast is not good at understanding intent,
social media previews are limited
read more

SEO Site Checkup

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Site Checkup runs through a fast audit of your site, checking for proper tags, and surfacing any errors that might come up.
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starts at $24.95/month 14 days monitoring regions and keywords,
report storage,
sitemap creator,
broken links checker,
analyzed competitors
stored reports make it easy to view progress and past work,
automatically keep track of weekly changes in more than 30 SEO variables,
get notifications if your SEO score changes,
side-by-side SEO comparisons of up to 5 competitors

read more
gives overall report but not a realtime report,
a very limited selection of 'Primary Monitor Location'

XML Sitemaps

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Simply enter your site’s URL and some optional parameters, and XML Sitemaps will create a sitemap that you can upload to Google Search Console and Bing Webmaster Tools. Free up to 500 pages.
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starts at $3.49/month available XML/ Text + HTMLSitemap,
email Notifications,
mobile Application,
search Engines Submission
suitable when you need to quickly create a sitemap for a small web site (up to 500) pages,
no registration required and you get sitemaps ready immediately,
you can download xml sitemap file or receive it via email and put it on your website after that

read more
the free version is very limited

SimilarWeb

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Use this tool to estimate how much traffic a website gets. See a breakdown of traffic sources, locations, and more. A helpful tool for competitor research.
read more
search & Affiliate Marketing starts at $199/month,
performance Marketing starts $499/month
available benchmark against your competitors and industry,
reveal your competition's analytics & online strategy,
discover new opportunities - partners, leads or affiliates,
identify emerging trends and new players,
understand consumer intent and journey

read more
easy to use,
keyword analyzer helps to lock down your search terms,
traffic Share among brands is easily accessible
correlating some of the Trending Apps with your marketing can be confusing,
you might have to upgrade if you are looking for Website Segment Analytics
read more

SERP Simulator

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See how your meta title and description will appear in the search results before you even publish your web page. Works for desktop and mobile. Check for truncation issues and fix them instantly.
read more
free available copy snippet data to a clipboard,
save your snippet as an image,
share your unique project URL. Use this URL to continue working at a later time,
download existing META data

read more
the tool is updated to Google’s current appearance,
it uses pixels instead of characters
none

Google Trends

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Google Trends shows the popular search terms over time, which is useful for uncovering seasonal variations in search popularity amongst other things. Compare multiple terms to see the relative popularity.
read more
free available Google Hot Trends as an addition displays the top 20 hot, i.e., fastest-rising, searches of the past hour in various countries,
Google Trends API tools

read more
user-friendly interface,
ability to use graphs to compare the search volume of different queries over time,
ability to measure keyword popularity,
ability to export information to a CSV file

read more
no integration with Keyword Planner,
some reports are not available for certain keywords due to insufficient data

Bing Webmaster Tools

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Free service as part of Microsoft's Bing search engine which allows webmasters to add their websites to the Bing index crawler, see their site's performance in Bing (clicks, impressions) and a lot more.
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free available submit Urls allows to submit thousands of URLs present in their website for faster indexing,
crawl issues allows to discover potential issues with the website,
backlink data allows to access data about their referring links,
advanced data filtering,
data download - access to the first 1000 results in a CSV file,
the keyword search tool,
robots.txt validator checks if their robots.txt file meets the standard,
markup validator allows to check if the site meets W3C standards,
sitemaps allow to check if Bing is viewing their sitemap correctly,
ability to see the outbound links

read more
reporting provides in-depth material for your site,
great shortcuts that allow you to manage your Bing business listings,
Bing Webmaster Tools is well-designed and easy to navigate, even for beginners

read more
absence of chat support,
doesn't have a user-friendly interface

Google Search Console

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A web service by Google which allows webmasters to check indexing status and optimize visibility of their websites. free available submit and check a sitemap,
check and set the crawl rate,
write and check a robots.txt file to help discover pages that are blocked in robots.txt,
list internal and external pages that link to the website,
view site speed reports,
receive notifications from Google for manual penalties. provide access to an API to add, change and delete listings and list crawl errors,
check the security issues,
add or remove the property owners and associates of the web property

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disavow bad links,
search Analytics – so the viewer can quickly find all the search terms, pages and position of each term that brings traffic to the site,
fetch as Google so you can test how Google crawls your site,
detailed insights on search query help us to identify areas of opportunity for clients,
ability to access discontinued tools

read more
Google Search Console provides a list of HTML errors it discovered in the course of crawling your site but sometimes this feature is not up to date,
sometimes it shows errors that had been previously fixed,
doesn't accept HTML sitemaps,
some specific components can require more in-depth knowledge than may be expected by the average GSC user

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Keywordtool.io

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Hundreds of keyword ideas based on a single keyword. Enter a keyword, and the Keyword Tool provides a huge handful of long-tail keyword opportunities and common questions asked.
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starts at $159/month available 100% accurate Google search volume that can be localized to 192 countries, 47,035 individual locations and 46 languages,
100% accurate Bing search volume data,
accurate estimated search volume for YouTube, Amazon and eBay keywords,
level of competition on Google Ads,
ability to sort and filter keywords by their search volume, trend, competition level, and cost-per-click data,
ability to export all the data into Excel or CSV file

read more
30-day money back guarantee,
the free version of Keyword Tool generates up to 750+ long-tail keyword suggestions for every search term,
unlike Keyword Planner or other tools, Keyword Tool is extremely reliable as it works 99.99% of the time,
you can use Keyword Tool absolutely for free, even without creating an account,
results are organized alphabetically

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the free version provides on average two times less keywords

KWFinder by Mangools

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KWFinder is an excellent tool that really simplifies the keyword research process. Identifying the right keywords and search results to target is one of the most important facets of an effective SEO strategy. KWFinder.com is a purpose-built SEO solution, it's the best tool you can choose.
read more
basic starts at $29.90/month,
premium sterts at $39.90/month,
agency starts at $79.90/month
10-day find hidden long tail keywords,
find your competitor’s keywords,
Google Suggest keyword source,
organize keywords with keyword lists,
import keywords in bulk,
local keyword research,
SERP analysis and SEO metrics,
Keyword Planner alternative

read more
great ad hoc keyword search,
low price,
keyword lists and management functionality,
detailed related keyword suggestions,
Google SERP-specific keyword tool,
rank tracking with new SERPWatcher tool

read more
advanced SEO tooling capabilities are limited beyond keyword-specific querying

Google PageSpeed Insights

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Enter a URL, and this tool will test the loading time and performance for desktop and for mobile, plus identify opportunities to improve (and pat you on the back for what you’re doing well). The mobile results also come with a user experience score, grading areas like tap targets and font sizes.
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free available comprehensive analysis of your website (both desktop and mobile versions) loading speed PageSpeed suggestions to make your web site faster through the online tool,
user-friendly interface,
the tool will tell you how many visitors you could be losing because of lower page speed
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the suggestions for improvement can be too technically difficult for non-developers

Ubersuggest

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Get the latest SEO data that will help you grow your traffic directly on your Google Search results. Ubersuggest is a free Chrome extension that shows you the most actionable SEO metrics directly in Google search results.
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individual starts at $ 29 /month,
business starts at $49 /month,
agency starts at $99 /month
2 month training & support,
rank tracking,
siteaudit,
keyword research,
competitive analysis,
backlinks
keyword research,
competition ranking,
company website content ideas
top pages keywords are presented in batches of 10. Would like to see it in full wthout clicking "next 10."

Netpeak Spider

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Netpeak Spider is a desktop-based crawling solution. The tool is oriented on crawling speed as the main advantage, it works fasterand finds twice more issues than its competitors. You’re able to prepare and conduct site audits as well as white-label reports in one click. Also, it’s easy to make audits on sites with over a million pages in a few minutes as the tool is designed to work with huge sites.
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standard starts at $19/month,
pro starts at $39/month,
premium starts at $99/month
available comprehensive SEO website scanning – detect all SEO issues and errors on a website,
on-page SEO parameters – discover what SEO improvements you can make on single pages,
HTML- and XML-sitemaps – generate HTML and XML sitemaps,
site scraping and web data extraction – get any data from websites for insights,
PageRank checking – discover how link weight is distributed on the site

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crawling data and metrics from every webpage on website (page structure, titles, meta tags, Google GTM & Analytics presence),
building tree with calculation of internal page ranks,
get a report with different technical errors

read more
no version for MacOS,
it's only desktop software, online version is not available

Serpstat

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Serpstat is yet another all-in-one SEO tool that found its place on our list. It was developed to benefit SMBs, enterprises, in-house SEO teams, and digital marketing agencies. To do this, Serpstat has to offer all the top-notch features. That’s why you will find it able to track position, do keyword research and backlink watch, and more.
read more
lite starts at $69 /month,
standard starts at $149 /month,
advanced starts at $299 /month,
enterprise starts at $499 /month
read more
available positions tracking – research SERP, view historical data, group keywords by tags, and more,
backlink analysis – get insight into two years worth of backlinks data and view quality scores of referring domains,
keyword tool – analyze URLs, get insights on search questions, discover related keywords, and apply filters,
site audit – view your domain optimization score and find out what you can do to improve it,
competitor research – get in-depth competitor analysis

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website Audit Tool is extremely in depth for technical users,
easy one-click audit,
easy keyword research tool,
great for quick SEO reporting on Websites, pages, and keywords,
PPC stats are always wrong - CPC's, keywords, competitors, etc

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more detailed estimated traffic for competitor research

SEOQuake

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SEOQuake is a handy tool for SEO beginners and professionals who want to take a quick glimpse of SEO metrics. It’s one of the free SEO tools software that you can use every day. It installs as an extension into Google Chrome, Firefox, Opera, or Microsoft Edge.
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free available SEObar – get access to an SEO summary on any web page,
SEO dashboard – open a lightbox to get access to an SEO overview of a page,
SERP overlay – analyze SERPs and export data,
vast data – choose any of the popular data sources and social media elements,
keyword analysis – identify all keywords on a web page

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real-time SEO audit,
SEO showdown,
link examiner,
high speed, low drag
not usabulity desing

Wordtracker

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Wordtracker is a tool that can easily fuel your keyword research efforts. It takes the keyword research game and steps it up by factoring in several relevant metrics including PPC, SEO, competition SEO strategy, and Google data.
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bronze plan starts at $27/month,
silver plan starts at $69 /month,
gold plan starts at $99 /month
14-day keyword tool – discover new keywords relevant to your target market,
niche explorer – identify trending keywords for any specific market or vertical,
inspect tool – learn what keyword your competition is using and how they perform,
custom reports – get compiled data reports sourced from all major search engines

read more
keyword research for SEO and SEM,
keyword gap analysis,
multi source keyword research
the complicated interface of the tool,
the data is not that accurate,
needs training, not usability

SE Ranking

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SE Ranking is a complete SEO suite. It comes with all the essentials tools to devise data and result-driven SEO strategies. The tool was developed with ease-of-use in mind. All the features are easy to find in the dashboard, which, by the way, is minimalistic and intuitive. Whether you want to do keyword research, analyze your competitors’ online assets, or run a deep website audit, you’ll be able to all do it with SE Ranking.
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optimum starts at $39 /month,
plus starts at $89 /month,
enterprise $189 /month
14-day keyword suggestion tool – get dozens of keyword suggestions relevant for your niche,
website audit – identify and rectify errors on your website,
on-page SEO checker – check all pages for best SEO practices,
backlink monitoring – streamline your backlinking strategy,
SEO/PPC competitor research – identify keywords and strategies used by the competition,
backlink checker – examine the backlinking strategy used by the competition,
reports – customizable and insightful reports

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reporting,
UI,
customer service
user friendly interface
it has a relatively poor backlink index,
not very optimized interface,
the reporting system is not always accurate

Ahrefs

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Ahrefs is a delicate SEO tool that comes with a state-of-the-art web crawler. The company’s crawler is optimized for speed, and it ranks just behind Google’s one. Thanks to this crawler, Ahrefs can deliver detailer analysis reports in a matter of minutes. The tons of data will help you fine-tune your SEO strategy for the best results. This tool comes with a very intuitive user interface to support efficient workflow.
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lite plan starts at $99 /month,
standard starts at $179 /month,
advanced starts at $399 /month,
agency starts at $999 /month
read more
no competitive analysis – discover the exact keywords your competition ranks for,
keyword research – get relevant keywords suggestions and ideas,
backlink research – see all backlinks and SEO metrics,
content research – identify the best content to grow leads and capture sales,
rank tracking – track both mobile and desktop keyword rankings,
web monitoring – get backlinks, keywords, and mention alerts in real-time

read more
backlink finding,
analysis of competing sites' backlinks,
content topic/popularity research,
site audits
somewhat expensive for small orgs/one man teams,
site can run very slowly when you get deep into link results

Majestic

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If you are only interested in developing a long-term link building strategy, Majestic is the SEO audit tool that can help you rise and shine. Majestic is a tool built around Link Intelligence data gathered by robots. Thanks to this data, you will be able to discover and audit backlinks for your website as well as for your competitors’ websites.
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lite starts at $49.99/month,
pro starts at $99.99/month,
API starts at $399.99/month
available site explorer – find trustworthy websites for link building,
Majestic campaigns – track websites and observe metrics,
link context – identify relevant links and see their description,
filter report – apply different filters to see the relevant metrics,
compare metrics – compare any two websites,
competitor analysis – discover the backlink profile of your competitors

read more
Majestic SEO provides a detailed list of backlinks that a website has,
it measures trust and authority very effectively,
it has accurate backlink profile tracking

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not very effective in keyword research,
hard to generate reports,
free version is extremely limited,
interface not very user friendly
read more

SEMrush

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Semrush is one of the most important tools in the SEO toolkit. When it comes to the best SEO tools, SemRUSH definitely deserves your attention. Its use case is wide and varies from content analysis and search for niche keywords to analysis and understanding of SEO competition strategy.
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pro plan starts at $99.95/month,
guru plan starts at $199.95/month,
business plan starts at $399.95/month
7-day organic research,
advertising research,
display advertising tool,
backlinks,
SEO keyword tool,
traffic analytics.
read more
analyze competitors' metrics,
informative robust dashboard,
website, competitive, and keyword research,
reporting (white label option),
weekly automated reporting

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huge learning curve,
not the most user friendly of products.
hard to understand formatting

SpyFu

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While parts of this search engine optimization (SEO) package are a bit complex for pure novices, SpyFu is an excellent overall digital marketer's toolset. SpyFu is a competitive intelligence tool for SEO and PPC. You can type in a domain to see all of the keywords it ranks for (including the content that ranks), the ads it buys on Google, and its strongest competitors. You can also do deep keyword research.
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basic starts at $33/month,
premium sterts at $58/month,
agency starts at $299/month
demo contains an algorithm to search for the duplicate text present on any web pages,
clean interface,
intuitive menus,
great customer support
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offers a wide selection of keyword search and management tools in an attractive price range,
interactive reporting,
deep PPC/CPC and paid advertising metrics,
can track backlinks and offers ongoing site monitoring and unlimited search results

read more
no web-wide crawling,
Ad metrics can be complicated for novice SEO users

Copyscape

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Enter a URL for a blog post or website, and Copyscape can tell you where else that content exists online. You might find results that you’ll need to follow-up with to help get your SEO in order.
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Copyscape Premium starts at 3¢ per search,
Copysentry Standard starts at $4.95/month,
Copysentry Professional starts at $19.95/month
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available check for duplication within your own content,
check content automatically with the API,
check your entire site,
exclude results from certain sites,
work with your team of editors,
manage cases of plagiarism

read more
user-friendly interface,
offers a free "Protected by Copyscape" banner to place on your website
limited tariff plans with a need for extra pay,
it can be easily tricked by inserting a new word or changing the order of words
read more

WooRank

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Pricing pro starts at $65.65 /month,
premium starts at $196.98 /month
Free Trial 14-day
Features WooRank projects – track all your SEO projects in one place,
keyword tool – discover keyword opportunities and keep keywords organized,
site crawl – discover errors that affect your ranking,
SEO monitoring – stay on top of keyword performance and website traffic,
sales tools – assess SEO performance, website usability, and technologies to learn how to capture new leads and maximize conversion rates,
WooRank extension – SEO plugin for Firefox and Google Chrome
Top Pros easy user-interface,
keyword tool saves time,
FAQ is extremely helpful,
white label reports allow branding,
easy to follow checklist highlights website issues,
blog is a great resource for users looking to get more info about SEO It’s fast,
doesn’t produce information overload,
site analysis report includes links on how to solve issues,
software runs in the cloud so there’s nothing to install,
covers both onsite and offsite SEO
Top Cons doesn’t allow access to some Premium features during trial period,
no client-specific login,
not for SEO newbies,
limited to a single user unless you pay for an Enterprise plan,
pricing is a bit on the high side

WooRank is an excellent tool to introduce you to SEO. It is not overly complicated, yet it packs the necessary tools to get the job done. WooRank is a cloud-based solution. It has helped people boost their website visibility and increase its rank in SERPs .Thanks to WooRank, you will be able to scan your website and analyze the metrics. You can do so for various factors but also get insight into social media and usability factors.Colorful reports will help you visualize your SEO strategy, see keyword rankings, and track rankings both locally and globally.

Google Analytics

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Pricing free
Free Trial available
Features real-time analytics enables a user to have insight about visitors currently on the site,
cohort analysis helps in understanding the behavior of component groups of users apart from your user population,
the Mobile Package contains server-side tracking codes that use PHP, JavaServer Pages, ASP.NET, or Perl for its server-side language
Top Pros user-friendly interface,
a user can have 100 site profiles,
Google Analytics for Mobile Package allows it to be applied to mobile websites
Top Cons can be blocked by browsers, browser extensions, and firewalls and other means,
data accuracy can suffer from users deleting or blocking Google Analytics cookies,
limitation of the use of sampling in the generation of many of its reports for large websites

In addition to tracking pretty much every bit of traffic you could imagine on your website, Analytics also surfaces many keyword insights as to which terms people use to land on your pages.

Google Business Review Link Generator

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Pricing free
Free Trial available
Features mobile and desktop versions available,
create your own button,
collect Google reviews via email,
display Google Reviews on your website,
respond to reviews,
flag a review
Top Pros a new alternate method will work with businesses without the full physical address. (street number, street name, etc),
ability to automate your review collection process
Top Cons businesses with fewer reviews appear lower in search results

Customer reviews are important for local SEO purposes. This tool allows you to create a shareable link for customers to review your business on Google.

LinkMiner

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Pricing free
Free Trial available
Features toggle the LinkMiner on Google search result pages to find out various link metrics about each result (without having to click-through to that page)
Top Pros easy to find broken links on page
Top Cons bugs don't get fixed fast

LinkMiner is a simple Chrome extension that checks the HTTP status of all links on the current web page. All broken (404) links are highlighted red. A useful tool for discovering broken link building opportunities.

Yoast SEO

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Pricing starts at €89 EUR for 1 site
Free Trial available
Features keyword optimization,
Google, Facebook and Twitter previews,
technical stuff in the background,
1-year free access to 24/7 support
Top Pros an accessible and user-friendly tool,
works as SEO proofreader,
prevent your RSS feed from content scrapers,
attract more visitors to blog posts,
simple and approachable SEO strategies,
Ad-free
Top Cons the plugins can waste your time by searching,
Yoast is not good at understanding intent,
social media previews are limited

Enter the main keyword for your blog post and Yoast SEO will suggest how to tweak your blog post to optimize it for search engines.

SEO Site Checkup

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Pricing starts at $24.95/month
Free Trial 14 days
Features monitoring regions and keywords,
report storage,
sitemap creator,
broken links checker,
analyzed competitors
Top Pros stored reports make it easy to view progress and past work,
automatically keep track of weekly changes in more than 30 SEO variables,
get notifications if your SEO score changes,
side-by-side SEO comparisons of up to 5 competitors
Top Cons gives overall report but not a realtime report,
a very limited selection of 'Primary Monitor Location'

Site Checkup runs through a fast audit of your site, checking for proper tags, and surfacing any errors that might come up.

XML Sitemaps

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Pricing starts at $3.49/month
Free Trial available
Features XML/ Text + HTMLSitemap,
email Notifications,
mobile Application,
search Engines Submission
Top Pros suitable when you need to quickly create a sitemap for a small web site (up to 500) pages,
no registration required and you get sitemaps ready immediately,
you can download xml sitemap file or receive it via email and put it on your website after that
Top Cons the free version is very limited

Simply enter your site’s URL and some optional parameters, and XML Sitemaps will create a sitemap that you can upload to Google Search Console and Bing Webmaster Tools. Free up to 500 pages.

SimilarWeb

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Pricing search & Affiliate Marketing starts at $199/month,
performance Marketing starts $499/month
Free Trial available
Features benchmark against your competitors and industry,
reveal your competition's analytics & online strategy,
discover new opportunities - partners, leads or affiliates,
identify emerging trends and new players,
understand consumer intent and journey
Top Pros easy to use,
keyword analyzer helps to lock down your search terms,
traffic Share among brands is easily accessible
Top Cons correlating some of the Trending Apps with your marketing can be confusing,
you might have to upgrade if you are looking for Website Segment Analytics

Use this tool to estimate how much traffic a website gets. See a breakdown of traffic sources, locations, and more. A helpful tool for competitor research.

SERP Simulator

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Pricing free
Free Trial available
Features copy snippet data to a clipboard,
save your snippet as an image,
share your unique project URL. Use this URL to continue working at a later time,
download existing META data
Top Pros the tool is updated to Google’s current appearance,
it uses pixels instead of characters
Top Cons none

See how your meta title and description will appear in the search results before you even publish your web page. Works for desktop and mobile. Check for truncation issues and fix them instantly.

Google Trends

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Pricing free
Free Trial available
Features Google Hot Trends as an addition displays the top 20 hot, i.e., fastest-rising, searches of the past hour in various countries,
Google Trends API tools
Top Pros user-friendly interface,
ability to use graphs to compare the search volume of different queries over time,
ability to measure keyword popularity,
ability to export information to a CSV file
Top Cons no integration with Keyword Planner,
some reports are not available for certain keywords due to insufficient data

Google Trends shows the popular search terms over time, which is useful for uncovering seasonal variations in search popularity amongst other things. Compare multiple terms to see the relative popularity.

Bing Webmaster Tools

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Pricing free
Free Trial available
Features submit Urls allows to submit thousands of URLs present in their website for faster indexing,
crawl issues allows to discover potential issues with the website,
backlink data allows to access data about their referring links,
advanced data filtering,
data download - access to the first 1000 results in a CSV file,
the keyword search tool,
robots.txt validator checks if their robots.txt file meets the standard,
markup validator allows to check if the site meets W3C standards,
sitemaps allow to check if Bing is viewing their sitemap correctly,
ability to see the outbound links
Top Pros reporting provides in-depth material for your site,
great shortcuts that allow you to manage your Bing business listings,
Bing Webmaster Tools is well-designed and easy to navigate, even for beginners
Top Cons absence of chat support,
doesn't have a user-friendly interface

Free service as part of Microsoft's Bing search engine which allows webmasters to add their websites to the Bing index crawler, see their site's performance in Bing (clicks, impressions) and a lot more.

Google Search Console

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Pricing free
Free Trial available
Features submit and check a sitemap,
check and set the crawl rate,
write and check a robots.txt file to help discover pages that are blocked in robots.txt,
list internal and external pages that link to the website,
view site speed reports,
receive notifications from Google for manual penalties. provide access to an API to add, change and delete listings and list crawl errors,
check the security issues,
add or remove the property owners and associates of the web property
Top Pros disavow bad links,
search Analytics – so the viewer can quickly find all the search terms, pages and position of each term that brings traffic to the site,
fetch as Google so you can test how Google crawls your site,
detailed insights on search query help us to identify areas of opportunity for clients,
ability to access discontinued tools
Top Cons Google Search Console provides a list of HTML errors it discovered in the course of crawling your site but sometimes this feature is not up to date,
sometimes it shows errors that had been previously fixed,
doesn't accept HTML sitemaps,
some specific components can require more in-depth knowledge than may be expected by the average GSC user

A web service by Google which allows webmasters to check indexing status and optimize visibility of their websites.

Keywordtool.io

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Pricing starts at $159/month
Free Trial available
Features 100% accurate Google search volume that can be localized to 192 countries, 47,035 individual locations and 46 languages,
100% accurate Bing search volume data,
accurate estimated search volume for YouTube, Amazon and eBay keywords,
level of competition on Google Ads,
ability to sort and filter keywords by their search volume, trend, competition level, and cost-per-click data,
ability to export all the data into Excel or CSV file
Top Pros 30-day money back guarantee,
the free version of Keyword Tool generates up to 750+ long-tail keyword suggestions for every search term,
unlike Keyword Planner or other tools, Keyword Tool is extremely reliable as it works 99.99% of the time,
you can use Keyword Tool absolutely for free, even without creating an account,
results are organized alphabetically
Top Cons the free version provides on average two times less keywords

Hundreds of keyword ideas based on a single keyword. Enter a keyword, and the Keyword Tool provides a huge handful of long-tail keyword opportunities and common questions asked.

KWFinder by Mangools

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Pricing basic starts at $29.90/month,
premium sterts at $39.90/month,
agency starts at $79.90/month
Free Trial 10-day
Features find hidden long tail keywords,
find your competitor’s keywords,
Google Suggest keyword source,
organize keywords with keyword lists,
import keywords in bulk,
local keyword research,
SERP analysis and SEO metrics,
Keyword Planner alternative
Top Pros great ad hoc keyword search,
low price,
keyword lists and management functionality,
detailed related keyword suggestions,
Google SERP-specific keyword tool,
rank tracking with new SERPWatcher tool
Top Cons advanced SEO tooling capabilities are limited beyond keyword-specific querying

KWFinder is an excellent tool that really simplifies the keyword research process. Identifying the right keywords and search results to target is one of the most important facets of an effective SEO strategy. KWFinder.com is a purpose-built SEO solution, it's the best tool you can choose.

Google PageSpeed Insights

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Pricing free
Free Trial available
Features comprehensive analysis of your website (both desktop and mobile versions) loading speed
Top Pros PageSpeed suggestions to make your web site faster through the online tool,
user-friendly interface,
the tool will tell you how many visitors you could be losing because of lower page speed
Top Cons the suggestions for improvement can be too technically difficult for non-developers

Enter a URL, and this tool will test the loading time and performance for desktop and for mobile, plus identify opportunities to improve (and pat you on the back for what you’re doing well). The mobile results also come with a user experience score, grading areas like tap targets and font sizes.

Ubersuggest

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Pricing individual starts at $ 29 /month,
business starts at $49 /month,
agency starts at $99 /month
Free Trial 2 month
Features training & support,
rank tracking,
siteaudit,
keyword research,
competitive analysis,
backlinks
Top Pros keyword research,
competition ranking,
company website content ideas
Top Cons top pages keywords are presented in batches of 10. Would like to see it in full wthout clicking "next 10."

Get the latest SEO data that will help you grow your traffic directly on your Google Search results. Ubersuggest is a free Chrome extension that shows you the most actionable SEO metrics directly in Google search results.

Netpeak Spider

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Pricing standard starts at $19/month,
pro starts at $39/month,
premium starts at $99/month
Free Trial available
Features comprehensive SEO website scanning – detect all SEO issues and errors on a website,
on-page SEO parameters – discover what SEO improvements you can make on single pages,
HTML- and XML-sitemaps – generate HTML and XML sitemaps,
site scraping and web data extraction – get any data from websites for insights,
PageRank checking – discover how link weight is distributed on the site
Top Pros crawling data and metrics from every webpage on website (page structure, titles, meta tags, Google GTM & Analytics presence),
building tree with calculation of internal page ranks,
get a report with different technical errors
Top Cons no version for MacOS,
it's only desktop software, online version is not available

Netpeak Spider is a desktop-based crawling solution. The tool is oriented on crawling speed as the main advantage, it works fasterand finds twice more issues than its competitors. You’re able to prepare and conduct site audits as well as white-label reports in one click. Also, it’s easy to make audits on sites with over a million pages in a few minutes as the tool is designed to work with huge sites.

Serpstat

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Pricing lite starts at $69 /month,
standard starts at $149 /month,
advanced starts at $299 /month,
enterprise starts at $499 /month
Free Trial available
Features positions tracking – research SERP, view historical data, group keywords by tags, and more,
backlink analysis – get insight into two years worth of backlinks data and view quality scores of referring domains,
keyword tool – analyze URLs, get insights on search questions, discover related keywords, and apply filters,
site audit – view your domain optimization score and find out what you can do to improve it,
competitor research – get in-depth competitor analysis
Top Pros website Audit Tool is extremely in depth for technical users,
easy one-click audit,
easy keyword research tool,
great for quick SEO reporting on Websites, pages, and keywords,
PPC stats are always wrong - CPC's, keywords, competitors, etc
Top Cons more detailed estimated traffic for competitor research

Serpstat is yet another all-in-one SEO tool that found its place on our list. It was developed to benefit SMBs, enterprises, in-house SEO teams, and digital marketing agencies. To do this, Serpstat has to offer all the top-notch features. That’s why you will find it able to track position, do keyword research and backlink watch, and more.

SEOQuake

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Pricing free
Free Trial available
Features SEObar – get access to an SEO summary on any web page,
SEO dashboard – open a lightbox to get access to an SEO overview of a page,
SERP overlay – analyze SERPs and export data,
vast data – choose any of the popular data sources and social media elements,
keyword analysis – identify all keywords on a web page
Top Pros real-time SEO audit,
SEO showdown,
link examiner,
high speed, low drag
Top Cons not usabulity desing

SEOQuake is a handy tool for SEO beginners and professionals who want to take a quick glimpse of SEO metrics. It’s one of the free SEO tools software that you can use every day. It installs as an extension into Google Chrome, Firefox, Opera, or Microsoft Edge.

Wordtracker

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Pricing bronze plan starts at $27/month,
silver plan starts at $69 /month,
gold plan starts at $99 /month
Free Trial 14-day
Features keyword tool – discover new keywords relevant to your target market,
niche explorer – identify trending keywords for any specific market or vertical,
inspect tool – learn what keyword your competition is using and how they perform,
custom reports – get compiled data reports sourced from all major search engines
Top Pros keyword research for SEO and SEM,
keyword gap analysis,
multi source keyword research
Top Cons the complicated interface of the tool,
the data is not that accurate,
needs training, not usability

Wordtracker is a tool that can easily fuel your keyword research efforts. It takes the keyword research game and steps it up by factoring in several relevant metrics including PPC, SEO, competition SEO strategy, and Google data.

SE Ranking

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Pricing optimum starts at $39 /month,
plus starts at $89 /month,
enterprise $189 /month
Free Trial 14-day
Features keyword suggestion tool – get dozens of keyword suggestions relevant for your niche,
website audit – identify and rectify errors on your website,
on-page SEO checker – check all pages for best SEO practices,
backlink monitoring – streamline your backlinking strategy,
SEO/PPC competitor research – identify keywords and strategies used by the competition,
backlink checker – examine the backlinking strategy used by the competition,
reports – customizable and insightful reports
Top Pros reporting,
UI,
customer service
user friendly interface
Top Cons it has a relatively poor backlink index,
not very optimized interface,
the reporting system is not always accurate

SE Ranking is a complete SEO suite. It comes with all the essentials tools to devise data and result-driven SEO strategies. The tool was developed with ease-of-use in mind. All the features are easy to find in the dashboard, which, by the way, is minimalistic and intuitive. Whether you want to do keyword research, analyze your competitors’ online assets, or run a deep website audit, you’ll be able to all do it with SE Ranking.

Ahrefs

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Pricing lite plan starts at $99 /month,
standard starts at $179 /month,
advanced starts at $399 /month,
agency starts at $999 /month
Free Trial no
Features competitive analysis – discover the exact keywords your competition ranks for,
keyword research – get relevant keywords suggestions and ideas,
backlink research – see all backlinks and SEO metrics,
content research – identify the best content to grow leads and capture sales,
rank tracking – track both mobile and desktop keyword rankings,
web monitoring – get backlinks, keywords, and mention alerts in real-time
Top Pros backlink finding,
analysis of competing sites' backlinks,
content topic/popularity research,
site audits
Top Cons somewhat expensive for small orgs/one man teams,
site can run very slowly when you get deep into link results

Ahrefs is a delicate SEO tool that comes with a state-of-the-art web crawler. The company’s crawler is optimized for speed, and it ranks just behind Google’s one. Thanks to this crawler, Ahrefs can deliver detailer analysis reports in a matter of minutes. The tons of data will help you fine-tune your SEO strategy for the best results. This tool comes with a very intuitive user interface to support efficient workflow.

Majestic

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Pricing lite starts at $49.99/month,
pro starts at $99.99/month,
API starts at $399.99/month
Free Trial available
Features site explorer – find trustworthy websites for link building,
Majestic campaigns – track websites and observe metrics,
link context – identify relevant links and see their description,
filter report – apply different filters to see the relevant metrics,
compare metrics – compare any two websites,
competitor analysis – discover the backlink profile of your competitors
Top Pros Majestic SEO provides a detailed list of backlinks that a website has,
it measures trust and authority very effectively,
it has accurate backlink profile tracking
Top Cons not very effective in keyword research,
hard to generate reports,
free version is extremely limited,
interface not very user friendly

If you are only interested in developing a long-term link building strategy, Majestic is the SEO audit tool that can help you rise and shine. Majestic is a tool built around Link Intelligence data gathered by robots. Thanks to this data, you will be able to discover and audit backlinks for your website as well as for your competitors’ websites.

SEMrush

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Pricing pro plan starts at $99.95/month,
guru plan starts at $199.95/month,
business plan starts at $399.95/month
Free Trial 7-day
Features organic research,
advertising research,
display advertising tool,
backlinks,
SEO keyword tool,
traffic analytics.
Top Pros analyze competitors' metrics,
informative robust dashboard,
website, competitive, and keyword research,
reporting (white label option),
weekly automated reporting
Top Cons huge learning curve,
not the most user friendly of products.
hard to understand formatting

Semrush is one of the most important tools in the SEO toolkit. When it comes to the best SEO tools, SemRUSH definitely deserves your attention. Its use case is wide and varies from content analysis and search for niche keywords to analysis and understanding of SEO competition strategy.

SpyFu

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Pricing basic starts at $33/month,
premium sterts at $58/month,
agency starts at $299/month
Free Trial demo
Features contains an algorithm to search for the duplicate text present on any web pages,
clean interface,
intuitive menus,
great customer support
Top Pros offers a wide selection of keyword search and management tools in an attractive price range,
interactive reporting,
deep PPC/CPC and paid advertising metrics,
can track backlinks and offers ongoing site monitoring and unlimited search results
Top Cons no web-wide crawling,
Ad metrics can be complicated for novice SEO users

While parts of this search engine optimization (SEO) package are a bit complex for pure novices, SpyFu is an excellent overall digital marketer's toolset. SpyFu is a competitive intelligence tool for SEO and PPC. You can type in a domain to see all of the keywords it ranks for (including the content that ranks), the ads it buys on Google, and its strongest competitors. You can also do deep keyword research.

Copyscape

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Pricing Copyscape Premium starts at 3¢ per search,
Copysentry Standard starts at $4.95/month,
Copysentry Professional starts at $19.95/month
Free Trial available
Features check for duplication within your own content,
check content automatically with the API,
check your entire site,
exclude results from certain sites,
work with your team of editors,
manage cases of plagiarism
Top Pros user-friendly interface,
offers a free "Protected by Copyscape" banner to place on your website
Top Cons limited tariff plans with a need for extra pay,
it can be easily tricked by inserting a new word or changing the order of words

Enter a URL for a blog post or website, and Copyscape can tell you where else that content exists online. You might find results that you’ll need to follow-up with to help get your SEO in order.