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Business Operations > Online Stock / Investment Management (discount)

Name Description Top Pros Top Cons Best For Highlights Commissions Per Trade Promotion

Webull
Rating: 85%

Webull offers commission-free US stock, ETF, and options trading without inactivity fees. The account opening is seamless, fully digital, and really fast. The platforms are well-structured, user-friendly and offer many order types. Webull's product portfolio is limited, covering only US stocks, ETFs, and options. You can use only bank transfer for deposit or withdrawal, no credit/debit cards or electronic wallets are provided. The telephone support is hard to reach out to and the live chat is missing.
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free stocks, ETFs, and options,
fast and easy account opening,
great trading platforms
limited product portfolio
no credit/debit cards and electronic wallets for money transfer
no live chat and poor telephone support
read more
those who want to buy fractional shares of stocks or ETFs
thematic or impact investors
those who want to invest in IPOs
ETF investors

read more
free next-day trades
socially conscious investing
$8 per Deposit deposit of $100 or more and receive a FREE stock

Ameritrade
Rating: 97%

TD Ameritrade is one of the biggest and oldest names in online brokerages. For over 40 years, TD Ameritrade has been proud to help the clients pursue their financial goals from guidance, to powerful trading tools and retirement resources.
read more
large investment selection,
free research,
high-quality trading platforms,
no account minimum,
good customer support
higher trade commission,
costly broker-assisted trades,
high short-term ETF trading fee
beginner investors,
advanced traders,
investor education / advice
large selection of commission-free ETFs and funds $6.95 up to $600 cash bonus

Interactive Brokers
Rating: 95%

Interactive Brokers Group, Inc.'s founding member has completed it
is a Broker-Dealer with consolidated equity capital of more than $7 billion. The company conducts its business on over 120 market destinations worldwide and together with its affiliates execute over 848,000 trades per day.
read more
low commissions,
quality trading platform,
advanced tools,
low margin rates,
wide investment selection
inactivity fees,
complex pricing,
minimal educational resources
advanced traders,
day traders,
penny stock traders,
margin accounts,
options trading,
research and data
discounts for frequent traders,
among best platforms
$0.01 none

Fidelity Investments
Rating: 99%

Fidelity Investments is a privately-owned investment management company that was established in 1946 as a mutual fund company. Based in Boston, Massachusetts, it is one of the largest investment management firms in the United States, with over 26 million customers, $6.5 trillion in total customer assets, and more than $2.4 trillion in global assets under management.
read more
low commissions,
a large selection of research providers,
strong customer service
high account minimum,
trade minimum for active trading platform
retirement investors,
active traders,
premium research,
low fees,
fund selection
strong trading platform,
low commissions
$4.95 300-500 free trades with qualifying deposit

Robinhood
Rating: 90%

Founded in 2013, Robinhood is an online broker that has raised $539 million in venture capital funding. The brokerage, which appeals primarily to young Millennial do-it-yourself investors, is best known for offering $0 stock, ETF, options, and cryptocurrency trades alongside an easy-to-use website and mobile trading app.
read more
no commissions on stock trades,
no account minimum,
streamlined interface
no retirement accounts,
no mutual funds or bonds,
limited customer support
high-yield checking and savings,
mobile users,
individual taxable accounts,
margin accounts,
cryptocurrency
no-frills, free trading app for beginners $0 none

Vanguard
Rating: 83%

Started in 1975 Vanguard has grown to become the world’s largest no-load mutual fund company. While Vanguard is mostly known for its low-cost index funds, they also offer a variety of low-cost, actively managed mutual funds and exchange-traded funds.
read more
large mutual fund selection
over 50 commission-free ETFs
the leader in low-cost funds
helpful customer support
high trade commissions
no trading platform or tools
limited research and data
long-term or retirement investors
those who prefer low-cost investments
index fund and ETF investors
investors with high account balances
read more
commission-free: 1,800+ ETFs and 3,080+ mutual funds $7 none

Ally Invest
Rating: 99%

Ally Invest is part of a diversified financial services company that includes banking and lending. Brokerage customers tend to be focused on options trading and tools, but you can trade a wide variety of asset classes on the InvestLIVE platform. The prevailing focus for the team at Ally is providing tools that are convenient and easy to use at an affordable price, with an eye on its fast-growing millennial user base.
read more
low commissions,
no account minimum,
strong web-based platform,
robust research and tools
no no-transaction-fee mutual funds,
no branches
active traders,
options traders,
Forex traders
impressive platform and research,
low commissions
$4.95 up to $3500 cash bonus with qualifying deposit

E-Trade
Rating: 96%

E-Trade prides itself on being the one-stop trading and banking resource for all types of traders, from the investing beginner to the high-rolling seasoned trader. For the beginner, E-Trade offers tons of educational tools and guidance. Its browser, desktop, and mobile platforms are all easy to navigate and customize.
read more
easy-to-use tools,
large investment selection,
excellent customer support,
access to extensive research,
advanced mobile app,
reduced commissions for frequent traders

read more
higher commissions for low-volume traders,
minimum balance requirement for active trading platform
frequent traders,
beginner investors,
commission-free exchange-traded funds,
research and data,
retirement planning assistance
read more
broad selection of investment options, power trading platforms and research providers $6.95 60 days of commission-free trades ($10,000+ deposit)

Charles Schwab
Rating: 99%

Charles Schwab is a full-service investment firm that offers services and technology to everyone from self-directed active traders to people who want the guidance of a financial advisor. It has a wide variety of platforms from which to choose, as well as full banking capabilities. Their web-based platforms are simple to use and providing low-cost advice.
read more
no inactivity fees,
two platforms with no minimum or fees,
above-average mobile app,
extensive research,
strong customer support
read more
higher trade commissions beginner investors,
advanced traders,
investors seeking commission-free ETFs,
investors seeking no-minimum index funds,
investors who rely on premium research

read more
large selection of commission-free ETFs and funds $4.95 $100 referral award for first-time clients

Merrill Edge
Rating: 90%

Merrill Edge, launched in 2010, is an extension of Merrill Lynch, the household brand founded in 1914, which is owned by Bank of America. Its a great option for a casual trader and Bank of America customer. The customer is able to log in their Bank of America account and view their investments in one seamless step. Company has one of the best customer support systems rt as well as over 2,000 Bank of America locations.
read more
robust third-party research,
ongoing promotions,
integrated with Bank of America,
free trades for eligible Bank of America customers
read more
no commission-free ETFs,
minimum balance requirement for active-trading platform
Bank of America customers,
high-balance customers
breadth and depth of in-house and outside research $6.95 $100-$600 cash bonus depending on account size

Webull

Top Pros free stocks, ETFs, and options,
fast and easy account opening,
great trading platforms
Top Cons limited product portfolio
no credit/debit cards and electronic wallets for money transfer
no live chat and poor telephone support
Overall Rating 85%
Best For those who want to buy fractional shares of stocks or ETFs
thematic or impact investors
those who want to invest in IPOs
ETF investors
Highlights free next-day trades
socially conscious investing
Commissions Per Trade $8 per Deposit
Promotion deposit of $100 or more and receive a FREE stock

Webull offers commission-free US stock, ETF, and options trading without inactivity fees. The account opening is seamless, fully digital, and really fast. The platforms are well-structured, user-friendly and offer many order types. Webull's product portfolio is limited, covering only US stocks, ETFs, and options. You can use only bank transfer for deposit or withdrawal, no credit/debit cards or electronic wallets are provided. The telephone support is hard to reach out to and the live chat is missing.

Ameritrade

Top Pros large investment selection,
free research,
high-quality trading platforms,
no account minimum,
good customer support
Top Cons higher trade commission,
costly broker-assisted trades,
high short-term ETF trading fee
Overall Rating 97%
Best For beginner investors,
advanced traders,
investor education / advice
Highlights large selection of commission-free ETFs and funds
Commissions Per Trade $6.95
Promotion up to $600 cash bonus

TD Ameritrade is one of the biggest and oldest names in online brokerages. For over 40 years, TD Ameritrade has been proud to help the clients pursue their financial goals from guidance, to powerful trading tools and retirement resources.

Interactive Brokers

Top Pros low commissions,
quality trading platform,
advanced tools,
low margin rates,
wide investment selection
Top Cons inactivity fees,
complex pricing,
minimal educational resources
Overall Rating 95%
Best For advanced traders,
day traders,
penny stock traders,
margin accounts,
options trading,
research and data
Highlights discounts for frequent traders,
among best platforms
Commissions Per Trade $0.01
Promotion none

Interactive Brokers Group, Inc.'s founding member has completed it; is a Broker-Dealer with consolidated equity capital of more than $7 billion. The company conducts its business on over 120 market destinations worldwide and together with its affiliates execute over 848,000 trades per day.

Fidelity Investments

Top Pros low commissions,
a large selection of research providers,
strong customer service
Top Cons high account minimum,
trade minimum for active trading platform
Overall Rating 99%
Best For retirement investors,
active traders,
premium research,
low fees,
fund selection
Highlights strong trading platform,
low commissions
Commissions Per Trade $4.95
Promotion 300-500 free trades with qualifying deposit

Fidelity Investments is a privately-owned investment management company that was established in 1946 as a mutual fund company. Based in Boston, Massachusetts, it is one of the largest investment management firms in the United States, with over 26 million customers, $6.5 trillion in total customer assets, and more than $2.4 trillion in global assets under management.

Robinhood

Top Pros no commissions on stock trades,
no account minimum,
streamlined interface
Top Cons no retirement accounts,
no mutual funds or bonds,
limited customer support
Overall Rating 90%
Best For high-yield checking and savings,
mobile users,
individual taxable accounts,
margin accounts,
cryptocurrency
Highlights no-frills, free trading app for beginners
Commissions Per Trade $0
Promotion none

Founded in 2013, Robinhood is an online broker that has raised $539 million in venture capital funding. The brokerage, which appeals primarily to young Millennial do-it-yourself investors, is best known for offering $0 stock, ETF, options, and cryptocurrency trades alongside an easy-to-use website and mobile trading app.

Vanguard

Top Pros large mutual fund selection
over 50 commission-free ETFs
the leader in low-cost funds
helpful customer support
Top Cons high trade commissions
no trading platform or tools
limited research and data
Overall Rating 83%
Best For long-term or retirement investors
those who prefer low-cost investments
index fund and ETF investors
investors with high account balances
Highlights commission-free: 1,800+ ETFs and 3,080+ mutual funds
Commissions Per Trade $7
Promotion none

Started in 1975 Vanguard has grown to become the world’s largest no-load mutual fund company. While Vanguard is mostly known for its low-cost index funds, they also offer a variety of low-cost, actively managed mutual funds and exchange-traded funds.

Ally Invest

Top Pros low commissions,
no account minimum,
strong web-based platform,
robust research and tools
Top Cons no no-transaction-fee mutual funds,
no branches
Overall Rating 99%
Best For active traders,
options traders,
Forex traders
Highlights impressive platform and research,
low commissions
Commissions Per Trade $4.95
Promotion up to $3500 cash bonus with qualifying deposit

Ally Invest is part of a diversified financial services company that includes banking and lending. Brokerage customers tend to be focused on options trading and tools, but you can trade a wide variety of asset classes on the InvestLIVE platform. The prevailing focus for the team at Ally is providing tools that are convenient and easy to use at an affordable price, with an eye on its fast-growing millennial user base.

E-Trade

Top Pros easy-to-use tools,
large investment selection,
excellent customer support,
access to extensive research,
advanced mobile app,
reduced commissions for frequent traders
Top Cons higher commissions for low-volume traders,
minimum balance requirement for active trading platform
Overall Rating 96%
Best For frequent traders,
beginner investors,
commission-free exchange-traded funds,
research and data,
retirement planning assistance
Highlights broad selection of investment options, power trading platforms and research providers
Commissions Per Trade $6.95
Promotion 60 days of commission-free trades ($10,000+ deposit)

E-Trade prides itself on being the one-stop trading and banking resource for all types of traders, from the investing beginner to the high-rolling seasoned trader. For the beginner, E-Trade offers tons of educational tools and guidance. Its browser, desktop, and mobile platforms are all easy to navigate and customize.

Charles Schwab

Top Pros no inactivity fees,
two platforms with no minimum or fees,
above-average mobile app,
extensive research,
strong customer support
Top Cons higher trade commissions
Overall Rating 99%
Best For beginner investors,
advanced traders,
investors seeking commission-free ETFs,
investors seeking no-minimum index funds,
investors who rely on premium research
Highlights large selection of commission-free ETFs and funds
Commissions Per Trade $4.95
Promotion $100 referral award for first-time clients

Charles Schwab is a full-service investment firm that offers services and technology to everyone from self-directed active traders to people who want the guidance of a financial advisor. It has a wide variety of platforms from which to choose, as well as full banking capabilities. Their web-based platforms are simple to use and providing low-cost advice.

Merrill Edge

Top Pros robust third-party research,
ongoing promotions,
integrated with Bank of America,
free trades for eligible Bank of America customers
Top Cons no commission-free ETFs,
minimum balance requirement for active-trading platform
Overall Rating 90%
Best For Bank of America customers,
high-balance customers
Highlights breadth and depth of in-house and outside research
Commissions Per Trade $6.95
Promotion $100-$600 cash bonus depending on account size

Merrill Edge, launched in 2010, is an extension of Merrill Lynch, the household brand founded in 1914, which is owned by Bank of America. Its a great option for a casual trader and Bank of America customer. The customer is able to log in their Bank of America account and view their investments in one seamless step. Company has one of the best customer support systems rt as well as over 2,000 Bank of America locations.