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Days of Elegance

Since 1929, every year at the end of May, enthusiasts for historic cars and motorcycles are gathering together from all over the world to celebrate the Concorso d’Eleganza Villa d’Este. BMW Group has organized the event, jointly with the Villa d'Este hotel, for the last ten years. Visitors can admire about fifty cars, all built between the 1920s and the 1970s, and organized in different categories. Go through your unique experience to stay in one of the world’s most iconic hotels the Grand Hotel Villa d'Este. You are privileged to admire the finest historic vehicles and motorcycles of their eras. Join for this an extraordinary event and meet the participants in this exclusive occasion. Carmakers also take advantage of the event to showcase some of their upcoming models. For example, a working Aston Martin One-77 was officially unveiled to the press during the event.